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The First Large Behavioral Model

SQREEM is the world’s leading

Large Behavioral Model(LBM)

A new paradigm in AI Foundational Models that understand people’s intent and predict real-world behavior based on real-time signals.

SQREEM powers your agent, your LLM, your in-house OS, your workflow.

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5 Bil+ web domains 26 social platforms 36 ID systems 80+ countries

Trusted by

dentsu Microsoft GSK Visa Coca-Cola Mercedes-Benz Unilever Johnson & Johnson Publicis Groupe Omnicom AXA UBS Greenlight
01 / The LBM

The global leader in Large Behavioral Models (LBM).

Delivering the world’s most advanced real-time, ID-based audience orchestration technology.

Our AI Foundational model is underpinned by deep integrations across 26 of the world’s largest social platforms, aggregated traffic patterns from over five billion web domains, and embedded infrastructure within the ten largest global media auctions.

This data ecosystem allows our AI to granularly resolve billions of privacy-compliant, opted-in third-party ID’s in real time, originating from 36 global identity solutions.

SQREEM isn’t competing with AI agents. It powers them.

02 / Outcomes

The first to bring LBM-based applications to market.

In Government, Healthcare and Life Sciences, Media, Financial Services, and Biotechnology.

100s of Outcome Based Functions and Applications:

  1. Power next-generation research and insights on patients, populations, consumers, and more

  2. Build identity graphs

  3. Enrich first-party customer data for sense-making

  4. Streamline internal process workflows

  5. Power Claude agents and other LLM solutions as an MCP endpoint

  6. Enhance existing planning tools

  7. Power media buying platforms

  8. Enable audience design and engineering

Let’s Talk
03 / Solutions

Build with it. Run with it. Plug it into anything.

SQREEM is a library of AI functions you call for an outcome, each accessible via our LBM.

Run the model

Accomplish any model outcome by prompting SQREEM’s interface.

Integrate the model

Leverage SQREEM as your MCP endpoint to power agents, copilots, and fleets.

Build your own model

Assemble your own custom LBM.

Let’s Build Together
04 / LBM Live

Human behaviour, mapped in real time.

Raw signal resolves into personas, then into targetable cohorts — and out to the platforms you already buy on.

The LBM, alive
human behaviour, mapped live → queried in ONE → targetable cohorts → activated
Audience
05 / SQREEM ONE

Discovery to activation, in one product.

One product from brief to buy: resolve an audience against live signal, inspect the segments, and push it to channel.

SQREEM ONE
EnergyCo · Demo
Welcome back
What do you want to do today?
+ Start a New Brief
Discover an audience, build segments, and activate to your channels.
Begin →
Recent briefs
Challenger Energy — Switchers
AU · updated 2h ago
Telco — Churn risk
AU · yesterday
Retail bank — FY planning
AU · 3 days ago
Choose your goal
Select whether you need deep insights for strategy or ready-to-use audiences for campaigns.
👥
Discover Audience Insights
Best for planners & strategists
Understand who your audience is before activating. Explore personas and behavioural insights.
📈
Build Audience Targeting
Best for traders & activation
Skip the dashboard and create activation-ready segments for programmatic and media buying.
💬
Analyze Social Audiences
Discover personas through social listening and real-time conversation signals.
Coming soon
What would you like to explore?
Describe the audience or brief. SQREEM resolves it against live behavioural signal.
Market: AustraliaWindow: 3–6 monthsCategory: Energy / Utilities
Audience insights
Challenger Energy — Switchers · resolved from live behavioural signal
2.43M
Audience size
Switching provider
Top intent
Refreshed today
Signal recency
Persona segmentation
Cost-conscious Switchers · 31%
Green Upgraders · 23%
Bill-shock Reactors · 18%
Solar Intenders · 15%
Loyal Comparers · 13%
Top behavioural interests
Renewable energy92
Competitive rates88
Solar panels81
EV ownership74
Smart meters69
Audience segments
5 available segments · select one to inspect its behavioural gathering nexus
Select activation channel
Choose where you want to activate this audience.
◎
Programmatic
Activate via DSPs and supply partners.
∞
Meta
Activate via Facebook and Instagram.
▶
YouTube
Video campaigns on YouTube.
Coming soon
♪
TikTok
Short-form video and discovery.
Coming soon
G
Google In-Market
In-market segments across Display & YouTube.
Coming soon
⊕
Omnichannel
Unified cross-channel activation.
Coming soon
Campaign configuration
Define your activation method for Meta.
Activation method
🔗 Identity Activation
Delivers ads to users matched via identifiers using SQREEM's identity and intent graph — the live ID cohort, pushed to a Meta Custom Audience.
⚠ Typically 24–48h audience processing before launch
🧭 Behavioural Activation
Maps the audience's behavioural & intent signals to the platform's native targeting — Meta interest segments — for instant, in-platform reach.
Activation
Pushing the cohort to Meta…
06 / Company

It’s about what we saw, not about what we built.

SQREEM never intended to build an industry-specific AI solution. Our goal was always to decode and better understand why humans behave in certain ways. The initial use of our model came to an industry where being wrong meant a patient went without treatment. It evolved into supporting financial institutions developing better products for their customers, and with governments to better understand their populations. It’s since evolved even further into media, biotechnology, and more.

Fifteen years on, we still run industry-agnostic models: supporting the identification of rare-disease patients and supporting marketers to better understand their consumers.

AI for real. Not advertising ‘with AI’.

07 / Proof

Billions of behavioral signals, in real time.

0+
web domains modeled
0+
countries with active LBM footprint
0
social platforms integrated
0
of the world’s largest media auctions, embedded
0
accredited data partners, on demand
08 / Team

The team.

Run by operators. Backed by names that built the industry.

Rob Gilby
Rob Gilby
Chief Executive Officer
Rene Raiss
Rene Raiss
Founder & Chairman
Michael Marks
Michael Marks
CFO & Board Member
Adam Herman
Adam Herman
President, North America
09 / Privacy

We’re built so privacy risk never enters the system.

Built for the regulatory landscape five years from now. Not last year’s.

Not a feature. Architecture.

  • No identity layer.
  • No persistent profiles.
  • No SDKs.
  • No user-level dossiers.
  • Cohort-only activation, in real time.
  • Nothing stored after query.

The single named person isn’t anonymized. It never enters the system.

Third-party data comes from the same accredited vendors your stack already buys from. Sensitive domains and categories: excluded per client.

GDPR HIPAA COPPA ISO 27001
Let’s Talk
10 / Contact

Talk to a SQREEM operator.

A 30-minute call. We’ll show you the LBM. We’ll spec the integration. We’ll outline the test campaign, on a brief that matters.